Leaders in financial services are experts in customer identity

Free study download

Most firms struggle to identify customers – including fintechs

GBG commissioned Forrester Consulting to conduct an independent study of 315 financial service firms across the globe in Australia, China, Singapore, the UK, and the US, to examine customer experience maturity. This authoritative new study is packed with insights for financial services companies.

Does your digital experience engage customers or enrage them?

Consumer expectations continue to rise meaning the online customer experience is crucial. And it starts with the customer identification process. Does your onboarding experience make customers feel welcome or drive them away? And how do firms compare with their international rivals?

This new study is essential reading for everyone in the financial services sector, whether you’re a traditional firm or a 'born digital' fintech or challenger.

Financial firms will live (or die) by delighting customers via digital channels.
Forrester Consulting study


FREE webinar, register now

Join our exclusive webinar and hear from Forrester why leaders in financial services are experts in customer identity. What are these organisations focused on? What competitive advantage do they gain? And what actions should forward-thinking organisations be taking?

The webinar will be led by guest speaker Jacob Morgan, Senior Analyst at Forrester, a specialist in digital business strategy within the financial services sector. You’ll also hear from companies currently addressing the challenge of building a great customer experience, as well as GBG’s expert view on the technology used for fast and compliant onboarding.

Region specific reports

Prefer a version of the report focused on your market?

We’ve produced a number of special regional reports highlighting insights for particular markets. Each takes you straight to the findings most relevant to where you operate.

  • APAC report
  • Australia report
  • UK report
Ready to become a leader?

Contact the GBG team for a detailed view on how your company can benefit from the latest advances in identity data intelligence.