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Customer expectations are changing rapidly. And so is the technology and data available to deliver experiences that delight customers. Is your company thriving in this fast paced landscape, or just about surviving? Do you know how you compare to your domestic and international competitors?

GBG recently commissioned Forrester Consulting to conduct an independent study of 315 financial service firms across the globe to examine customer experience maturity across three dimensions: digital technology, customer strategy, and organisational structure. The study surveyed both fintech/challenger firms and incumbent financial service firms.

Four reports are now available for you to download.

Full Forrester study

This study examines the global market, identifying the similarities and differences between countries and types of financial service firm when it comes to the challenges they face and how they tackle them. Download it now to understand what makes a financial service leader.

APAC report

The first of our special regional reports explores how financial services firms that operate principally in the Asia-Pacific market compare.

Australia report

Understand the issues and opportunities facing Australia-based financial services firms. See how they compare with each other and their international competitors.

UK report

Read how UK traditional firms and fintech/challengers differ in their approaches to providing delightful customer experiences, and how the UK’s approach compares to the rest of the world.

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Ready to become a leader?

Contact the GBG team for a detailed view on how your company can benefit from the latest advances in identity data intelligence.